June 21

Wrigley’s Xylitol camel will have yet another adventure with the Da Joint’s animation team. This time, the Xylitol camel will showoff his sexy female counterpart. “the Xylitol camel has practically become a cultural icon through previous spots. What we want to do in this spot is make him less a generic character, and more a character of flare and style with a wacky personality”, said DDBO’s creative director John So. The spot will be directed by Ken Ng who generated much buzz from the last Xylitol ad.